The Secrets of the Art World: Getting Real about the Process, Business, and Selling of Your Work

Litsa Spanos knows a thing or a thousand about making it in the art world. She's been a successful fine art gallery owner for twenty-five years and has sold millions of dollars in original art and watched unknown artists, grow, flourish, and succeed. She has literally seen it all. And she has some insider secrets to share. She believes that every artist should have the same opportunity to succeed and she wants to help as many artists as she can, while she can. So she put together an inspiring and informative book that will help the emerging artist, the mid-career artist, and the thriving or successful artist in equal measure. In this book you’ll find everything you need to help you succeed. You’ll also hear from other artists, gallery owners, tradeshow executives, and many more on what they think is the key to their success. By the end of this book you’ll be able to: • Identify and then follow your life's passion or dream • Create consistent work, self-care, and business practices • Take calculated risks that will help you grow personally and professionally • Develop and maintain a positive mindset that will help attract more positive outcomes • Price your work to improve sales • Find respected galleries and collectors to represent you • Exhibit your work in tradeshows, conferences, and art fairs • Manage your accounts, expenses, and income • Connect with and influence lifelong customers • Identify and build your personal brand • Craft your artist narrative and elevator pitch • Maintain relationships with your audience with blogging and social media • Publish your art • And much more! View Less