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Once Upon A Leader: Create Culture & Navigate Change With Vision, Integrity, Adaptability, & Influence
by Sally M. Evans
Sponsored
Synopsis
Do you dread Monday mornings? Do you work with a Disengaged Leader?
Do you work in a Toxic Culture with a team that has stopped believing things can change?
What if the solution isn’t another training manual… but a story?
What if the lessons that shaped your childhood held the secret to ...
Do you work in a Toxic Culture with a team that has stopped believing things can change?
What if the solution isn’t another training manual… but a story?
What if the lessons that shaped your childhood held the secret to ...
Do you dread Monday mornings? Do you work with a Disengaged Leader?
Do you work in a Toxic Culture with a team that has stopped believing things can change?
What if the solution isn’t another training manual… but a story?
What if the lessons that shaped your childhood held the secret to building better leaders today?
Drawing on decades of leadership experience and the neuroscience of storytelling, Sally M. Evans unveils The Leadership Compass - four timeless directions found within classic tales that turn leadership theory into human connection:
North: Vision & Strategy – See beyond the horizon and bring the vision to life.
South: Integrity & Ethics – Lead with authenticity, truth, and transparency.
East: Adaptability & Resilience – Turn resistance into innovation with agility.
West: Influence & Communication – Create belonging that drives participation and results.
Every year, organizations spend billions on training programs, yet only a fraction of what’s taught truly sticks. Once Upon a Leader reveals why: information doesn’t transform people - stories do.
What You’ll Learn
✅ How to lead with empathy and clarity through narrative communication
✅ Story-driven exercises for meetings, coaching, and culture-building
✅ Real-world case studies from Disney, Patagonia, Netflix, Airbnb, and Microsoft
✅ Practical tools - vision sketching, trust audits, and contribution mapping - that make leadership lessons stick
Why It Works
Storytelling isn’t soft - it’s scientific. Neuroscience shows stories activate 22 times more memory than facts and trigger dopamine (focus), oxytocin (trust), and mirror neurons (empathy). Leaders who communicate through story align hearts and minds faster, strengthen culture, and inspire lasting change.
Perfect For:
• New Leaders, executives, entrepreneurs, and educators ready to reconnect people to purpose
• Coaches and facilitators who want story-based action - not corporate jargon
• Anyone who believes leadership should feel more human
Your Once Upon a Leader Story Begins Here
Warm, witty, and deeply practical, Once Upon a Leader proves the most powerful leadership lessons are the ones we learned long before going to work.
Because the best leaders don’t just manage performance - they build cultures people want to belong to.
So, GET YOUR COPY NOW!
Open the book.
Find your story.
And Live Your Once Upon A LEADER Story!
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