Neuro Web Design – How Brain Research and Psychology Influence Web Design: 2nd Edition 2025 | Jonas Reggelin

Why do some websites sell, but most others don’t? Most websites look good. Very few are built to sell. This book exposes the difference. "Neuro Web Design – How Brain Research and Psychology Influence Web Design" gives you an almost unfair advantage: it distills the essence of more than 300 scientific studies into a practical system for creating websites and marketing that reliably turn visitors into customers. You’ll understand how attention, trust and decisions are shaped in the brain – and how to use that knowledge step by step in your own projects. The bestselling book from Germany – now also available in English and already trusted by over 10,000 readers who want more than design trends and vague “best practices”. Over 90% of our decisions are made subconsciously. That’s why this book focuses on the real drivers of behavior: how users perceive your offer, what makes them feel safe, which details they notice first, and when they decide to click, sign up or buy. Instead of random tactics, you get a clear psychological framework for powerful web design and marketing. In a time where AI can generate endless layouts, texts and images in seconds, the real advantage is no longer producing more content – it’s understanding how the human brain actually chooses. In this book, you will learn how to… Use psychology in web design to influence perception, attention and decisions Build trust with emotions, images and text, so your website feels safe and credible Structure pages that sell, from hero section to call-to-action, using a proven layout logic Write copy that resonates, using framing, clarity and storytelling grounded in research Apply pricing psychology to make your offers feel more attractive without lowering value Design marketing journeys that guide users smoothly from first impression to conversion Read and use behavior data such as heat maps, scroll maps and session recordings to find hidden friction points Turn psychological insights into concrete design decisions for web designers, marketers and business owners Neuro Web Design is an indispensable guide for web designers, UX professionals, marketers and entrepreneurs who want websites that are not only visually impressive, but measurably more successful. It shows how precisely worded texts evoke emotions, how visually sophisticated images direct users’ attention, and how subtle pricing strategies shape the perception of your products and services. Whether you work on client projects, optimize your own business, or lead a marketing team, this book gives you a shared language of evidence-based web design and marketing that goes far beyond intuition. About the author Jonas Reggelin is certified by the Neuromarketing Science & Business Association and brings over 15 years of experience in web design, digital marketing and user behavior. As the founder of an agency focused on psychology-based web design and marketing strategy, he combines scientific insights with practical conversion design. He has analyzed more than 5,000 websites across industries, identifying the psychological patterns that build trust, guide attention and increase conversions. His work helps companies understand why users behave the way they do — and how strategic web design and marketing decisions translate into measurable results. With Neuro Web Design, he connects web design, marketing and brain research into one clear framework that helps businesses create websites that truly perform. View Less