Marketer In Chief: How Each President Sold the American Idea

A marketing masterclass disguised as a history book. Marketer In Chief (Second Edition) argues something bold: America itself is an innovation—and every president is its Chief Marketing Officer. Across 47 presidencies, you’ll watch the “American idea” launch, scale, stall, pivot, rebrand, and reboot—exactly like any high-stakes product. This isn’t politics. It’s positioning, messaging, adoption, and growth told through unforgettable presidential case studies. You’ll see Jefferson’s expansion as a market-making play, Coolidge’s linkage of faith and politics as a category strategy, FDR’s packaging of trust during crisis, Reagan’s rhetorical genius, and how Obama changed the rules of warfare. Along the way, you’ll learn how great leaders craft narratives, tame risk, and sell the future—often under impossible constraints. What you’ll take away: How to launch and relaunch ideas the way successful presidents launched national agendas How to frame value, pick the right enemies, and win adoption How to manage crises as brand moments, not brand killers How to measure what matters—and ignore the vanity metrics that don’t If you sell ideas for a living—products, policies, or change—this book gives you the ultimate long-arc playbook. Open it now, and start marketing like the leader of the free world. View Less