Generative AI for Business: Frameworks, Techniques, and Governance

Turn Generative AI from buzzword to business advantage. Generative AI (GenAI) is transforming how organizations innovate, operate, and make decisions. Yet many leaders and professionals still struggle with the same questions: How do I bring Generative AI into my company without risking sensitive data? And once we’ve experimented, how do we scale it across the business? Generative AI for Business: Frameworks, Techniques, and Governance provides the answers. Written by professors who teach GenAI to business students and professionals, this book bridges the gap between technical possibility and practical business impact. Inside, you’ll learn how to: Grasp the fundamentals of GenAI and large language models. Apply prompt engineering techniques to guide and refine AI outputs. Build retrieval-augmented generation (RAG) systems to connect AI with business data. Design agentic systems to transform workflows and decision-making. Evaluate fine-tuning strategies for domain-specific needs. Establish governance guidelines for ethical, responsible AI use. Unlike hype-driven introductions or overly technical manuals, this book emphasizes systematic structure and real-world application. Each chapter draws from university courses and real collaborations with industry partners, turning academic insight into actionable strategies. Whether you are a business leader shaping AI strategy, a consultant building AI solutions, or a student preparing for the future of work, this book equips you with the frameworks and techniques to lead in the GenAI era. Start your journey now. Make Generative AI work for your business. View Less