Click Here: The Art and Science of Digital Marketing and Advertising

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta. “Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, Meta Growth is good. But how do you achieve growth for your business in the digital age? Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. But how do you decide which is best for your product or service? The answers are right here, thanks to Alex Schultz. Alex’s unparalleled expertise and experience is crystalized in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget, whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains, Click Here is the book you need to read if you want to grow your business. “Few people understand marketing and growth better than Alex.” —Daniel Ek, CEO, Spotify View Less