Building Rocketships: Product Management for High-Growth Companies

World-changing companies are being built faster than ever. The question is, how? Today’s best companies—and tomorrow’s rocketship startups—are being built with in a customer-obsessed, product-led fashion, especially in this new AI era. But what being product-led really mean, and how does it change the way we build products? This book is a manual for product leaders, product managers, and executives who want to build faster, better, and more profitably. Oji and Ezinne Udezue have decades of collective product experience, working with some of the world's largest and fastest growing companies, including Typeform, WPEngine, Calendly, Twitter, Procore, Time Inc., T-Mobile, Atlassian, Microsoft, and more. Praise for Building Rocketships: ⭐⭐⭐⭐⭐ “A rich playbook that is packed with practical advice, unique frameworks, and step-by-step guides for building your product-led business.” – Lenny Rachitsky, author of Lenny’s Newsletter and host of Lenny’s Podcast ⭐⭐⭐⭐⭐ “Building Rocketships provides the precise frameworks and strategies that ambitious builders need to create world-changing products. Oji and Ezinne have distilled decades of hard-won wisdom into a practical playbook for building customer-obsessed products that achieve exponential growth.” – Tope Awotona, Founder and CEO of Calendly ⭐⭐⭐⭐⭐ "As someone obsessed with PLG metrics and pricing strategy, I found Building Rocketships to be refreshingly precise about what to measure and why. This book will become your growth bible." – Kyle Poyar, Co-founder and operating partner, Tremont, and author of Growth Unhinged newsletter ⭐⭐⭐⭐⭐ "I've seen firsthand how Oji and Ezinne consistently build remarkable products and product teams that deliver real value. I'm thrilled they've packaged their knowledge into a comprehensive playbook for transforming how companies build and ship products. This book provides practical, extensive advice for creating the systems and culture needed for sustainable, customer-driven growth." – Melissa Perri, Founder of Product Institute and CPO Accelerator, author of Escaping the Build Trap Pro Edition Bundle: Get the complete toolkit for high-growth product managers and leaders. The Pro Edition of Building Rocketships includes 30+ tools, templates, and playbooks for builders, developed and used by Oji and Ezinne in their work Save hundreds of hours with copy-and-past frameworks. Beautifully designed in a custom Coda workspace. Pro Edition Includes: Customer Discovery & Research Templates Product Design Checklists Roadmap Frameworks (3 different types) Conversion & Pricing Models Growth Strategy Toolkits Team Structure & Hiring Guides PM Career competency ladder Decision-Making Frameworks (DACI) Strategy & Competitive Analysis Templates and 20+ more essential tools View Less